Retail ownership involves many important decisions, and perhaps one of the most important decisions involves the space itself. Lighting is a big part of a retail space – choosing the right type of lighting options for your retail store is so important to ensure products are properly highlighted, shadows are minimized, and levels of direct light exposure provide a proper environment for certain products.
A Closer Look at Our Options for Retail Lighting
Lighting options are often categorized by four primary types of lighting: general, task lighting, accent lighting and decorative lighting. The main source of lighting for a retail store is often identified as general lighting; it ensures a warm, comfortable, inviting environment is created while ensuring enough lighting covers all corners of the shop. Task lighting is more focused lighting; it illuminates certain areas or has a specific task, such as store entrances, checkout areas and dressing rooms. Accent lighting is used to highlight specific areas or displays, allowing store owners to create focal points around specific products. The last type is decorative lighting – this is less functional and more aesthetics.
The Role of Track Lighting
LED track lighting provides options for a number of purposes in a retail space. Track lighting is set up where in-light fixtures are attached to a track with electrical conductors installed. Coming in different designs, colors and styles, it is ideal for many types of retail space. It is lighting technology that can provide so many options without the need of numerous separate lighting systems: it can provide overall general lighting throughout the space, or, by focusing the specific lights on the track, you can create task or accent lighting — beyond this, you can change the areas of focus when desired. When it comes to track lighting, you can even rely on it having some decorative value, now with all the options that are currently available. You can observe these options at Alcon Lighting.
Track lighting has only have one central location for the attachment of lights, they don’t take up a lot of space. The basic track is usually made of metal, and for those who like to change around the look of their lighting structures, with consideration for cost and efficiency, interchangeable light sets can be purchased to create a personal touch. LED track lighting is known for its easy installation; it often provides a better lighting reach as well as more decorative options, as noted above. And the LED track lighting decreases light replacement costs and uses less energy.
Recap of benefits:
- Versatile in designs, colors, and styles
- Versatile in application location
- Versatile in angle
- Versatile and interchangeable
At Alcon Lighting, we are keen on keeping current with the latest trends in energy efficient lighting and interior design. We pride ourselves on actively seeking to add new manufacturers and product lines. We believe LED Lighting is the final step in energy efficient lighting solutions and the ideal replacement for all lighting applications.
David Hakimi is a lighting specialist and one of the co-founders of Alcon Lighting. A graduate of the University of California Los Angeles (UCLA), David works on the front lines of the energy-efficient lighting revolution, enabling architects, designers, and lighting engineers to transition from outmoded halogen and fluorescent lighting to what David calls “the ideal replacement for all lighting applications,” —LEDs. David takes particular pride in Alcon’s design, energy, and green building knowledge, tracing his and Alcon’s commitment to quality, innovation, accountability and value back to the lessons learned from his father, a Southern California lighting salesman and consultant for more than two decades. Passionate about reducing climate change and protecting the environment, David has been particularly valuable in ensuring that his clients and customers comply with rapidly-evolving green building codes. You can connect with David on LinkedIn at https://www.linkedin.com/in/david-p-hakimi/.
It is a truth universally acknowledged that store dressing rooms are every woman’s worst nightmare. The number one complaint voiced by women and men everywhere is that the lighting is harsh, glaring and reminiscent of the dentist’s chair or perhaps a police interrogation room (“No, officer, I did not realize that pairing Converse with Versace was a crime against fashion”).
A color rendering index (CRI) is a quantitative metric of the ability of an artificial light source (i.e. LED, Fluorescent, Halogen, Incandescent, etc.) to accurately reveal the colors of a subject in comparison to a natural light source. A CRI of 90 means that the artificial light source is replicating roughly 90% of the visible color spectrum that the sun would produce on the same color.
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When designing for a retail space, it is important to consider not only the design aesthetic that needs to be achieved but also the patron and the intended experience.
Lighting design for retail spaces vary from displaying delicate pieces of jewelry to endless shelves of apparel; and when it comes to coffee shops, the detail and effort into lighting design is no different. Min Cho and Jill Enomoto, directors of store design for Starbucks, share their tips on how to use light to welcome and guide customer experience.
Architectural Lighting, as opposed to functional commercial or residential lighting is concerned with (spoiler alert) architecture, or furthering the design experience of buildings and other physical structures. Both residential and commercial lighting can also qualify as architectural lighting, though this isn’t always the case. Some lighting is primarily functional and/or exists in a space that no one would call “architectural.”