{"id":2104,"date":"2018-10-20T15:35:24","date_gmt":"2018-10-20T22:35:24","guid":{"rendered":"https:\/\/www.alconlighting.com\/blog\/?p=2104"},"modified":"2021-10-19T15:02:58","modified_gmt":"2021-10-19T22:02:58","slug":"5-lighting-tips-from-starbucks-lighting-designers","status":"publish","type":"post","link":"https:\/\/www.alconlighting.com\/blog\/lighting-design\/5-lighting-tips-from-starbucks-lighting-designers\/","title":{"rendered":"5 Lighting Design Tips from Starbucks\u2019 Directors of Store Design"},"content":{"rendered":"

\"\"<\/a><\/p>\n

When designing for a retail space, it is important to consider not only the design aesthetic that needs to be achieved but also\u00a0its patron and their intended experience.<\/span><\/p>\n

Lighting design for retail spaces vAries\u00a0from displaying delicate pieces of jewelry to endless shelves of apparel; and, when it comes to coffee shops, the attention to detail and effort put into lighting design is no different. Min Cho and Jill Enomoto, directors of store design for Starbucks, share their tips on how to use light to welcome and guide the customer\u2019s experience.<\/span><\/p>\n

\"\"<\/a><\/span><\/p>\n

Take Advantage of Natural Light<\/strong><\/p>\n

It is safe to argue that no lighting technology or light fixture beats the benefits of natural light for health<\/a> and energy efficiency. So how can you effectively use the natural light in your space? \u201cDuring the day, try to take advantage of as much natural daylight as possible,\u201d Cho said. \u201cWe try to utilize large windows, mirrors or skylights to bring natural light throughout a space.<\/span><\/p>\n

Layer Light Throughout a Space<\/strong><\/p>\n

“Layering” doesn’t only apply to clothing, it applies to lighting as well. Designers\u00a0use ambient lighting, task lighting, accent light and\u00a0general lighting\u00a0to fill a space and to guide our eyes to products,\u00a0entrances and exits, where to sit and relax\u00a0and where to work.\u00a0<\/span>Cho tells us\u00a0how he seamlessly integrates\u00a0ambient aNd\u00a0accent lighting: \u201cInside the store, we light up the bar area brighter to pull the eyes into the space while allowing the warmth of the caf\u00e9 to remain prominent in the foreground.\u201d\u00a0<\/span><\/p>\n

Here’re a few examples of adjustable task lights like LED track lighting<\/a> which can be used to light products or art and some examples of general lighting like warehouse-style LED high bay pendants<\/a> which provide general lighting for a space.\u00a0<\/span>You can learn more about why you should use LED lighting for art and products here<\/a>.\u00a0<\/span><\/p>\n

\"\"<\/a><\/p>\n

Use Light Fixtures as Art to Create Visual Appeal and Drama<\/strong><\/p>\n

If the luminaire is going to provide light, make it a sight to see. Make a statement with your choice of decorative fixtures and see how much of an effect it can create in the room. Enomoto references the Starbucks location on Canal Street in New Orleans, stating that this particular one inspired some of the interior pieces: chandeliers created from old iron gates and another centerpiece made from vintage horn instruments.<\/span><\/p>\n

\"\"<\/a><\/span><\/p>\n

Bring Down the Lights After Dusk<\/strong><\/p>\n

Mirroring day to night may work for some businesses and Cho shows us just how they do so. \u201cAt the end of the day, we want to evolve from day to night,\u201d Cho said. \u201cAt locations that serve customers in the evenings, we add dimmers to make the space feel more intimate and use specific light fixtures to assist in the storytelling.\u201d<\/span><\/p>\n

Look for Energy-Efficient Lighting (such as LED Lighting)<\/strong><\/p>\n

The switch to LED technology is at a rapid pace and soon enough no Starbucks location will be left behind. \u201cWe are utilizing energy-efficient lighting throughout our whole portfolio of stores,\u201d Enomoto said. \u201cStarbucks switched out incandescent and halogen light bulbs in our stores for modern LED Lighting fixtures and it\u2019s helped us decrease our energy consumption.\u201d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

When designing for a retail space, it is important to consider not only the design aesthetic that needs to be achieved but also the patron and the intended experience. <\/p>\n

Lighting design for retail spaces vary from displaying delicate pieces of jewelry to endless shelves of apparel; and when it comes to coffee shops, the detail and effort into lighting design is no different. Min Cho and Jill Enomoto, directors of store design for Starbucks, share their tips on how to use light to welcome and guide customer experience.<\/p>\n","protected":false},"author":23,"featured_media":4817,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[352,180,312],"tags":[],"thb-sponsors":[],"ppma_author":[775],"yoast_head":"\n5 Lighting Design Tips from Starbucks\u2019 Directors of Store Design — Insights<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.alconlighting.com\/blog\/lighting-design\/5-lighting-tips-from-starbucks-lighting-designers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Lighting Design Tips from Starbucks\u2019 Directors of Store Design\" \/>\n<meta property=\"og:description\" content=\"When designing for a retail space, it is important to consider not only the design aesthetic that needs to be achieved but also the patron and the intended experience. 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