It is a truth universally acknowledged that store dressing rooms are every woman’s worst nightmare. The number one complaint voiced by women and men everywhere is that the lighting is harsh, glaring and reminiscent of the dentist’s chair or perhaps a police interrogation room (“No, officer, I did not realize that pairing Converse with Versace was a crime against fashion”).
When designing for a retail space, it is important to consider not only the design aesthetic that needs to be achieved but also the patron and the intended experience.
Lighting design for retail spaces vary from displaying delicate pieces of jewelry to endless shelves of apparel; and when it comes to coffee shops, the detail and effort into lighting design is no different. Min Cho and Jill Enomoto, directors of store design for Starbucks, share their tips on how to use light to welcome and guide customer experience.
Products can demand attention with the help of proper lighting. This means an open floor plan with tactical attention to lighting fixture placement, brightness, color temperature, and CRI. The ability of LED Lighting to meet these technical requirements is what makes it the #1 choice of lighting designers and architects.