When designing lighting for a retail space, it’s easy to get carried away. While lighting helps draw the customer’s eye to the products on display, the design and layout of your store’s lighting must follow certain guidelines in order to be successful. Recently, we highlighted some retail lighting musts. Here’s what you should avoid.
1. Don’t Go Overboard
One of the most important aspects of store lighting is to remember to not get carried away. More lighting doesn’t equal better design. Retail lighting is about contrast and focus. If you have too much lighting you will loose this and end up overwhelming your customers’ senses. Instead, make sure you have an equal balance of ambient and accent lighting. Also, avoid using too many contrasting color temperatures as this can also overwhelm a shopper’s senses.
2. Don’t Ignore Ambient Lighting
As mentioned earlier, a perfect balance of accent and ambient lighting is key to your store’s design. While accent lighting can add a fun effect, if you are accenting everything and emphasizing nothing you’ll lose the ability to make your products stand out. Ambient lighting — which is usually ceiling- or wall-mounted — helps customers better examine merchandise. If the lighting in your store is too spotty or too dark, customers will have a hard time shopping your products.
3. Don’t Use Random Layouts
When thinking about your store’s lighting, make sure you have a fixture layout of which lights work best in which areas of your space. Too many different fixtures or random fixtures placed haphazardly throughout your store causes visual chaos. Avoid this by creating a layout of which products are best displayed by which fixtures. Also, remember to avoid lighting all products at the same level. Light some at different brightness levels to better emphasis certain products.
4. Don’t Use Dark or Shiny Surfaces
When designing your space, remember to avoid black ceilings and stay away from using too many shiny surfaces and or dark finishes — which will reflect the ceiling light. Instead, use matte finishes which will avoid reflection.
Katie is an LA-based writer who's covered everything from fashion startups to jazz legends, philanthropic NHL players and now design and architectural LED lighting. She is the former editor of a music trade magazine, enjoys writing about indie businesses and strongly believes that Edison bulbs complete all design projects. Katie can be reached at [email protected]
As architectural designs have digressed from symmetrical and parallel mirroring patterns that align with vaulted ceilings, grid axis, and more, linear lighting allows architects to highlight asymmetrical architectural features and lines (which is where the term “architectural lighting” comes from). The lighting design pattern of 2019 is no design pattern.
How much light is enough light? Below you’ll find everything you need to know when determining how much LED lighting you’ll need for a space. A lumen is a unit measurement of light. To determine the needed lumens, you will need to multiply your room square footage by your room foot-candle requirement.
It is a truth universally acknowledged that store dressing rooms are every woman’s worst nightmare. The number one complaint voiced by women and men everywhere is that the lighting is harsh, glaring and reminiscent of the dentist’s chair or perhaps a police interrogation room (“No, officer, I did not realize that pairing Converse with Versace was a crime against fashion”).
Architectural Lighting, as opposed to functional commercial or residential lighting is concerned with (spoiler alert) architecture, or furthering the design experience of buildings and other physical structures. Both residential and commercial lighting can also qualify as architectural lighting, though this isn’t always the case. Some lighting is primarily functional and/or exists in a space that no one would call “architectural.”
Products can demand attention with the help of proper lighting. This means an open floor plan with tactical attention to lighting fixture placement, brightness, color temperature, and CRI. The ability of LED Lighting to meet these technical requirements is what makes it the #1 choice of lighting designers and architects.